It’s not a rebrand, it’s a reBound!
Bound is now in its sixth year. In cat years that's early 40s, a proper grown-up, ageing like fine wine. With the team doubling in size, the time was right to reflect that growth with a refreshed visual identity - not a rebrand but a reBound - giving a nod of respect to our roots while firmly looking forward.
With this change, Bound is stepping decisively out of its freelance era and affirming its position as an established consultancy while maintaining the same approach we’ve had since day one - prioritising transparency, being hands-on, and grounding what we do in each client’s individual goals.
Not wanting any of that original essence to get lost in a radical rebrand, we’ve kept the core of our identity the same with a heavy logotype and energetic accent colour, but tweaked them to better reflect our position as a confident and forward-thinking consultancy. We approached this project the same way we do everything: we took our time, considered each aspect in isolation and as part of a cohesive whole, and kept coming back to asking how a real person might feel when meeting our brand for the first time. Our colour palette is warmer and more personable because there are humans at the heart of all of this, and our typefaces are simpler because getting to the point without fuss is central to who we are and what we do.
What we’ve landed on is a more defined identity that better represents us, our ethos, how we communicate and how we see Bound continuing to grow within an SEO landscape that becomes noisier and more fragmented as time goes on.
Out with the old…
…and in with the new
