Notes from the modern search landscape.
It’s not a rebrand, it’s a reBound!
Bound is now in its sixth year. In cat years, that's early 40s, a proper grown-up, ageing like fine wine. With the team doubling in size, the time was right to reflect that growth with a refreshed visual identity - not a rebrand but a reBound - giving a nod of respect to our roots while firmly looking forward.
Grounding Forces: What is RAG and why does it matter for SEO?
A question we keep being asked is a variation of “alongside SEO, can we optimise for AI search too?” and the answer is yes, we are confident that we can. Why? Because the fundamentals are the same.
We don’t do link building. But we do earn really good links.
We don’t offer link building in the traditional sense. Instead of chasing placements, guest posts, or paid links, we focus on creating genuinely useful content that earns links naturally. For us, the best link-earning content is not built purely for backlinks - it has a clear strategic purpose, supports wider visibility, and gives people something genuinely worth citing. Here’s how it works.
What do we mean by a human-led approach to SEO?
Here at Bound we talk a lot about taking a human-led approach to SEO. It’s a core principle that underpins how we work - but what do we actually mean by it? For us, it’s not just a strapline. It’s embedded in the way we think, the way we work, and the way we approach SEO for our clients. Here’s what it means to us.
Do you need an AI SEO strategy?
There’s a new acronym in town: GEO, or Generative Engine Optimisation.
Much like SEO, GEO is the idea of optimising content to appear in AI-driven search experiences like Google’s AI Overviews, ChatGPT and Perplexity. As those platforms become a bigger part of how people discover information online, it’s fair to ask: do businesses now need a separate AI SEO (GEO) strategy?